CNN —In the spring of 2015, homemaking expert Martha Stewart was giving Justin Bieber some dating advice. Long before Kylie Jenner may or may not have become a self-made billionaire, Stewart became the first woman to actually achieve that status when the company she founded, Martha Stewart Living Omnimedia, went public in 1999. But the “Martha Stewart” brand lives on across thousands of products that reach approximately 100 million consumers each month, according to a tally from the current owner, Marquee Brands. There is no modern lifestyle brand without Stewart, who taught a generation of women how to turn themselves into a brand and grow a business. After she sold her namesake brand, Stewart has turned to social media to unlock new streams of revenue while still forging what feels like authentic connections with her millions of followers.

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Persons: Martha Stewart, Justin Bieber, Stewart, Justin, Long, Kylie Jenner, Omnimedia, MSLO, Martha Stewart ”, ”, Michael Kupinski, “, ” Kupinski, ” It’s, Gwyneth Paltrow, Jessica Alba, TikTok, ” Martha Stewart, Marc Bryan, Brown, ” Claire Saffitz, Gary Nardilla, Martha, ” Nardilla, Stewart’s, Tang ”, Martha’s, Saffitz Organizations: CNN, Comedy, Marquee Brands, Noble Financial Capital Markets, Bloomberg, Everett, CNN Studios Locations: West Virginia, Instagram, Martha’s Chard